High-Converting
Landing Pages.

You spend $5 per click on Facebook Ads. They land on your page. They leave in 3 seconds. Why? Because your site is "pretty" but functionally broken. Welcome to the science of CRO (Conversion Rate Optimization).

1. The "Pretty" Trap

Most landing page designs fail because they focus on aesthetics over psychology. In the US market, attention span is less than 8 seconds.

A landing page is not an art gallery. It's a funnel. Every pixel, every shade of color must serve one purpose: Push the user to the CTA (Call To Action).

2. Color Psychology: Beyond "Blue is Trust"

Using red for an "Error" message is standard. But using red for a "Buy Now" button? That's psychology. This is the Von Restorff Effect (Isolation Effect).

If your site is mostly black and white (like ours), a "Neon Blue" button screams for attention. If your site is colorful, your button disappears.

"Contrast converts. Harmony is for museums. If your CTA doesn't look like it's vibrating off the screen, you are losing sales."

3. The F-Pattern Layout

Eye-tracking studies show that users scan screens in an "F" pattern. Top horizontal, middle horizontal, then down the left side.

If your value proposition isn't in the top-left, and your CTA isn't in the direct path of this scan, your CRO agency failed you. At Fiikra, we design "Brutalist Grids" that force the eye exactly where we want it.

4. Speed is Money (Core Web Vitals)

Amazon found that every 100ms of latency cost them 1% in sales. In 2026, with AI-generated content flooding the web, users have zero patience.

We use Next.js to ensure near-instant loads. No spinners. No waiting. Just instant gratification.

• Image Optimization (WebP/AVIF).
• Code Splitting.
• Edge Caching.